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Sylvia Benchimol
Chief Executive Officer
Daniel Sultan
President
Geoff Polon
Chief Financial Officer
Eric Gelston
VP of National Sales
Courtney Milne
Human Resources Manager
Sylvia Benchimol
Chief Executive Officer
With the tenacious perseverance of a single mom, a vision for realizing trends before they became in vogue and a deposit from their first customer, Sylvia established Stone Tile International in 1991 with co-founder Carl Hesse. At the time it was unheard of for a woman to lead a building materials company, which was considered, and is often still considered, very much a man’s world. A pioneer and visionary, Sylvia noticed an untapped niche for exotic materials such as premium limestone, marble and slate, whose interest was beginning to grow among leading contractors, builders and architects. During the first few years, she tackled everything from sales calls and cutting samples to accounting and driving a forklift. In the early 2000s, Sylvia recruited and trained a likeminded group of independent, trailblazing women to create a sales force to be reckoned with. While many have tried to replicate the company’s success and Sylvia’s concept that “tiles are to the design world what fabrics are to haute couture,” Stone Tile has always differentiated itself by staying on the leading edge of design and sourcing “tomorrow’s products today.”
Daniel Sultan
President
From the age of 14, when he started working in the Stone Tile warehouse, Daniel knew he was going to be an integral part of the family business co-founded by his mother Sylvia. Armed with a passion for making an indelible impact on peoples’ lives and an Honors BA from the University of Toronto, Daniel learned all facets of the surfaces business: from corporate sales and showroom marketing to creating a project management division, which functions as a key customer concierge, and leading transformative cultural improvements that foster collaboration. Daniel has also expanded Stone Tile’s business footprint through product diversification, introducing wood, vinyl and slab products and geographically via expansion to Montreal. As a result of these investments, Stone Tile now has best-in-class operations on par with any leading industry and is well-positioned for growth into the U.S. market. Daniel’s next challenge is to direct the company’s new e-commerce platform, which will help fulfil his vision to make ease and convenience a hallmark of Stone Tile and ensure it will once again lead the way in transforming the industry to create boundless opportunities across North America and beyond.
Geoff Polon
Chief Financial Officer
Before taking the financial reins at Stone Tile, Geoff worked in Corporate Finance at PwC and Commercial Banking at National Bank. While looking for a new challenge and a change of scenery, Geoff was impressed by an interesting and growing entrepreneurial tile company where there was potential to achieve meaningful personal, professional and industry impact. Leveraging his MBA from the Richard Ivey School of Business, Geoff’s chief objective is to ensure Stone Tile has the capital and resources to execute its strategy to always be the industry leader in quality surfaces and fashion forward flooring solutions. True to his collaborative nature, Geoff intends to achieve his goals by providing a welcoming environment and fostering a team culture to empower staff to deliver on this promise.
Eric Gelston
VP of National Sales
A consummate sales leader, Eric has a Bachelor of Commerce degree from Concordia University and has been embedded in the tile industry for more than 30 years. He began his sales career in retail and quickly advanced to Architectural & Design sales, where he has excelled for nearly a quarter of a century. As VP of National Sales, Eric’s multi-faceted roles and responsibilities include being head of Groupe Stone Tile Montreal, managing sales across Canada and making significant contributions to the product sourcing team. Eric's overall objective is to solidify Stone Tile as Canada’s industry leader through advanced training, innovative compensation and ambitious goals, combined with the best people and best products.
Courtney Milne
Human Resources Manager
Courtney is an accomplished, results-driven HR professional with over 10 years of experience in creating and implementing programs to advance positive employee outcomes and improve overall business operations. One of the key reasons Stone Tile is a market leader, is its people. Adept at building recruiting, retention and change management strategies, Courtney utilizes her strong relationship-building skills with management, co-workers, vendors and clients alike. Her BA in Sociology from the University of Western Ontario and Post Graduate Certificate in HR Management from Georgian College inform her ability to create training and coaching programs that develop critical skills and core competencies, and a rewarding employee experience and recognition program that goes beyond traditional compensation and benefits, which all work together to attract top talent who can think strategically and innovate on behalf of Stone Tile for years to come.